Home » Carrier News, Latest News, Lincoln Financial » Why Women are More Open to LTC Planning


Women are willing to talk about long-term care

Research shows that female clients — more so than male counterparts — understand the importance of long-term care planning, and are willing to share decision-making responsibilities with their advisors. Women also are less likely to research financial products on their own, which suggests that they rely on their advisors to help them make informed choices.1

Help the female clients in your practice understand the risks and challenges that a long-term care event could pose to their life and their loved ones. Use these new planning resources to find prospects and engage female clients in long-term care planning discussions.


Find prospects in your
book of business

Know your clients

Discover effective approaches to the long-term care conversation

start a conversation

Consider the advantages of planning with Lincoln MoneyGuard® solutions. It offers benefits even if your clients never need care, and features flexible premium options, which give clients the ability to stretch their payments for up to 25 years.




For more information, contact a Lincoln representative at 877-533-0114.


1LIMRA Secure Retirement Institute, “The Road Ahead, Building Female Client Relationships to Last,” 2017.

Not a deposit Not FDIC-insured Not guaranteed by any bank or savings association May go down in value
Not insured by any federal government agency

Issuer: The Lincoln National Life Insurance Company, Fort Wayne, IN

The Lincoln National Life Insurance Company does not solicit business in the state of New York, nor is it authorized to do so.

All guarantees and benefits of the insurance policy are subject to the claims-paying ability of the issuing insurance company. They are not backed by the broker-dealer and/or insurance agency selling the policy, or any affiliates of those entities other than the issuing company affiliates, and none makes any representations or guarantees regarding the claims-paying ability of the issuer.

Products, riders and features are subject to state availability. The insurance policy and riders have limitations, exclusions, and/or reductions. Check state availability. Long-term care benefit riders may not cover all costs associated with long-term care costs incurred by the insured during the coverage period. Accelerated death benefits may be taxable and may affect public assistance eligibility.

Distributor: Lincoln Financial Distributors, Inc., a broker-dealer

Policy: Lincoln MoneyGuard® II, universal life insurance policy form LN880/ICC13LN880 with the Value Protection Rider (VPR) on form LR880 and state variations/ICC15LR880 Rev, Long-Term Care Acceleration of Benefits Rider (LABR) on form LR881/ICC13LR881, and optional Long-Term Care Extension of Benefits Rider (LEBR) on form LR882/ICC13LR882. Not available in NY.Lincoln Financial Group is the marketing name for Lincoln National Corporation and its affiliates, including broker-dealer/distributor Lincoln Financial Distributors, Inc., Radnor, PA, and insurance company affiliates The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Affiliates are separately responsible for their own financial and contractual obligations.


©2017 Lincoln National Corporation


Lincoln Financial Group
150 N. Radnor-Chester Road
Radnor, PA 19087


Comments are closed.